makes buying meaningful.

Our Mission

When you buy our products, at least 10% of net profits is donated annually to the Sea Turtle Care 'Rescue-Rehabilitate-Release', SC Aquarium.

Environmental conservation is key. Our partners provide selfless services that give back to communities. There is always a chance to volunteer and protect the welfare of our children. It all starts with how we care about both our little ones and animals of all kinds.

We started a start up Clothing brand dedicated to supporting sea turtles by designing ocean life t-shirts to support a healthy SC Coastline and ecosystem. We volunteer to build Oyster reefs, restore Salt Marshes and preserve endangered sea turtles, their hatchlings and nests.

What began as my story with a love of the ocean as a kid, continued with my family's move to Charleston in 2015 and my involvment since then in SC Conservation efforts. Many thanks to the SCCCL (SC Coastal Conservation League); SCORE (Oyster Reef Restoration and Enhancement); SC Sea Grant Consortium (Salt Marsh Restoration); SCDNR (my Island Turtle Patrol Team on Sullivan's Island & Isle of Palms) and family and friends who support me to follow this dream.